Inspired by Persian craftsmanship and cultural symbolism, Abrash is a logo design project that draws from the subtle tonal shifts found in traditional handmade carpets. The term Abrash refers to the natural colour variations that appear in woven rugs—celebrated as a mark of authenticity and human touch.

Designed for a contemporary carpet weaving company, this identity merges timeless visual motifs with a clean, modern aesthetic. The logo captures the layered beauty of Persian carpet patterns while offering a refined and versatile mark that bridges heritage and design clarity.